There is writing. And then there is calligraphy. Calligraphy is to
writing what marquetry is to carpentry. It is the act of applying a
second level to the communication which writing accomplishes, for –
regardless of form or font – a word on the page or manuscript has a
specific meaning. Calligraphy enhances the actual letters which form a
word by adding a visual element that both complements and reinforces the
message. When written calligraphically, letters and words transcend
their basic forms and become precious items.